When I’m not geeking out on the latest AI tool, running a marathon or flying to the latest marketing conference…

…I help Tech founders, CEOs, and SaaS companies build the right marketing engine to help them grow predictably.

Hi, I’m
Stephanie Fiteni.

“I love to work with Saas and Pass companies, where speed, technical depth, and strategic precision make all the difference.

My superpower is translating deep conversations with the product team, support team, and clients into on-point messaging, high-converting funnels, and marketing strategy that hits the mark every time.”

I can help you design a growth strategy that gets you from where you are today to your next profitability target, funding round or acquisition milestone —without fluff, buzzwords, or vanity metrics.

I design and help you execute the channels, funnels, messaging, and systems that actually move the needle for tech products.

    • Started as a web programmer, then shifted to marketing and web consultancy

    • In 2008 I co-founded and ran a full-service agency—ran it for 12+ years

    • Managed web dev and digital marketing teams serving 1,000+ clients across B2B tech, SaaS, PaaS, iGaming, finance, travel, legal, e-commerce, and eLearning over more than a decade

    • Been managing remote teams since 2011

    • I built a 6-figure coaching and digital eLearning business from scratch with a US client base without leaving my home office.

    • Built growth engines for B2B, B2C and service-based companies

    • Launched campaigns that generated 150K subscribers in two weeks

    • Designed and launched websites that handle the entire business back-end: lead gen, processing, customer service, fulfillment

    • Trained marketing managers for Malta's leading business institute

    • Launched products, rebuilt funnels, trained teams, written copy, obsessed over data

    • Rare pattern-recognition from real-world volume; I can spot weak positioning, leaky funnels and misalignment instantly

    • I've seen what works, what almost works, and what usually fails across hundreds of businesses with a myriad of verticals and various growth stages

    • As a serial entrepreneur, I started four businesses. I’ve made all the mistakes and also the right moves

    • Held a full-time CMO position

    • I speak marketing fluently but also understand your perspective as CEO, COO, or founder

    • Programmer turned marketer turned fractional CMO—I understand product, business strategy, and revenue

    • My decisions come from thousands of real experiments, not theory

    • I’m obsessed with getting the details right and createing repeatable scalable lead gen machines

    • Bachelor of Education (Hons.) It/E.M.Y — University of Malta

    • 20+ professional certifications, including HubSpot Inbound Marketing Cert. & Advanced Reseller Training, Linux LPT Certifications 1, 2 & 3, AI Consumer Research, Python for AI, Advanced Prompting, AI Marketing Automation, SEO TTT, GA4, and many more.

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