Fractional CMO on
a monthly contract
By working with me as your outsourced CMO, you can make the most of the budget and reach your marketing goals.
Every account needs a custom solution. I work with you to audit your needs and create a strong 2–5 year plan based on your current budget and projected growth.
What You Get:
1. A detailed strategy and C-level reporting
2. Team Management and Project Management
3. KPIs and Measurement dashboards
4. Supported Execution
5. Training for your team
6. Marketing and AI expertise at your fingertips
7. A C-suite-level partner to help you navigate important strategic and financial decisions.
This is the right solution for you if:
You need a strong marketing strategy and someone to manage your marketing team—someone that can make sure that execution is done to the best possible standards.
Ad Hoc Consultancy
Just want to pick my brain? You can hire me by the hour. (or buy 2 or 4 hour packages)
You can also book me for an in-person strategy day.
What You Get:
You can hire me on an hourly basis to advise on specific areas of expertise to complement and support your management or operational team in specific areas such as
- Strategic Planning and Reporting
- AI Processes, Tools and Marketing
- Generative Engine Optimisation & LLM Brand Visibility
- Local and international product launches.
- Lead Generation
- SEO
- Conversion Copywriting
and more…
This is right for you if you just want someone to help you make decisions or want your team to have members of your team that are already doing the work but need to get better results. It’s also the right option if you just want to pick my brain and then do your own thing.
Marketing Coaching
for Founders and
Entrepreneurs
What you get:
You can hire me as needed to guide you and help you create the right strategy and execution plan/processes to create your first marketing/lead generation engine. There are a number of packages to choose from. (book a call below to discuss.)
I can also train you or a member of your team if required.
This is right for you if:
You’re a founder or entrepreneur in the early stages of business and are still managing the marketing function yourself.
In-house Marketing
Team Creation.
As an agency co-founder, I have been hired by local entrepreneurs to help them create their in-house marketing function (or improve it), and I loved doing it. That's how this service came to be.
Together we identify your business’ needs. We map out the right kind of team, all the tools and systems, and AI processes that will help you build the most efficient team possible for the highest ROI.
Often in-house teams can become a big money sinkhole because the correct processes and project management/billing dashboards are not in place.
We talk about strategy and make sure you’re building a team with the right skills and structure to achieve your long-term goals.
What you get:
- Billing processes, contracts, project management processes, etc., so that you can be sure to have full visibility of the progress and expenses/ROI of your in-house marketing operations.
You save on hiring costs because you can employ junior staff—I will coach and train them to deliver what you need at the highest level.
- You get to find the right people and define the right job roles from day one. No expensive hiring mistakes.
- You get a team that is ready to scale when needed, based on your 3-5-year plan.
- You get all the marketing tools and setup needed for smooth marketing delivery and clear measurement of what works and what doesn’t. You also get data dashboards that allow you to monitor your P&L closely.
- You get to make sure it all fits within your budget and grows based on performance and ROI
This is right for you if:
You want to create an in-house marketing team and you want to get it right the first time.
I will work with your current marketing employees, accountant, HR team, and managers to create all the processes and documentation required.
Frequently Asked Questions
-
A fractional chief marketing officer, or CMO, is a senior marketing executive who works for a company on a part-time contract basis instead of full-time, providing high-level strategy, leadership, and guidance. This is cheaper for businesses that need strategic direction but don't want to commit to full-time work. They usually work with more than one company and focus on bigger-picture marketing goals like aligning with business goals, building brand strategy, managing teams, and driving growth. This means that small to medium-sized businesses can get access to senior marketing leadership.
-
On a part-time or contract basis, a fractional CMO helps with high-level marketing strategy, leadership, and execution. They provide big-picture direction and guidance without the cost of a full-time executive. They make marketing plans that are in line with business goals, find ideal customers, optimize platforms, set KPIs, coach teams, and boost ROI. In a sense, they act as a senior CMO for businesses that are growing or need strategic direction for things like product launches, market entry, or growth.
-
A fractional chief marketing officer (CMO) is a part-time executive who sets the overall direction and makes sure that marketing is in line with business goals. A fractional CMO can support the marketing manager or take on similar responsibilities depending on the size of the business.
A marketing manager is in charge of day-to-day operations, focusing on specific campaigns and tasks. A marketing agency, on the other hand, has a team of specialists for more hands-on implementation (ads, content, SEO), often following the strategy set by a fractional chief marketing officer. The main difference is between strategy (Fractional CMO) and performance (Manager/Agency). The CMO is responsible for results, while the agency completes tasks. This makes them ideal partners who work well together. -
You can expect the following in the first 90 days:
* Clear understanding of what's truly stopping growth or where the processes are breaking because you grew too fast.
* A clear, defined plan for growth A roadmap with priorities instead of random techniques Clear KPIs that are linked to revenue A marketing operation that is calmer and more in sync
Most founders feel better right away because "someone is finally steering the marketing ship.”
-
You should hire a fractional CMO when your company needs senior marketing strategy and leadership but isn't ready for or doesn't need a full-time hire. This could be because growth has stopped, different strategies aren't working, there are leadership gaps (especially with agencies or junior teams), customer acquisition costs (CAC) are high, or you need to strategically grow (new markets, products) without the full-time cost. You should have proven that your product fits the market and that you have the ability to carry out your plans.
It's not too early if any of these are true:
Your business is growing, but it feels untidy or fragile.
Marketing feels busy but not very useful.
You depend too much on referrals.
You have skill but no clear direction.
You're the one who makes every growth decision slow down.
Your start-up is not hitting revenue goals despite the fact that the allocated marketing budget should suffice.
A Fractional CMO is frequently most helpful before things get out of hand and cost too much.
It's how founders and CEOs create powerful marketing functions without having to recruit a full-time executive. -
You can hire me on a monthly retainer to deliver a specific strategy, to create the strategy, and also to attend meetings for advisory purposes.
I also project manage teams during product launches, single campaigns, website overhauls, and similar events. Providing project management, mentorship, coaching, and detailed delivery instructions as needed. -
Not vanity metrics, but business data through simple and effective data dashboards show how well you're doing.
A Fractional CMO usually owns:
* Growth in the pipeline Quality of leads Rates of conversion Cost per acquisition Attribution of revenue
You'll know it's working when:
* It's easier to make decisions. There's no more waste. The team works together. Marketing feels easier, more predictable, and less stressful, and you’ll see more successful campaigns.